Craig began his career in 1988 in London as a runner with one of the top post production companies in the world called The Moving Picture company. He quickly moved up through the ranks and before moving to South Africa in 1993 became a video editor. In South Africa he was a senior editor with a company called Six Street Studios which then became known as The Refinery. In 1998 Craig joined Boomtown as a line producer wanting to expand his knowledge into production, after 3 years he became a partner in the newly formed production company The Fabulous Boomtown Boys. Craig has produced over 500 commercials in South Africa and internationally and brings a strong production and post-production experience to The Perfect Wave.